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Marketing

Marketing

The recipe for sucess is an equal balance of design and Marketing. Without the marketing aspect you will have a wonderful, informative and captivating website that will never be seen.

85% of all internet traffic is generated by search engines, which statistically points to the necessity of having a marketable site.

Having the right elements could mean the difference between sucessful internet traffic or no traffic at all. Internet marketing is not the same for every site, a sucessful marketing plan depends on your sites audience and you goals for the website, however some basic internet marketing stratagies are fundamental for all sites.

Basic Marketing Stragaties

Search Engine Rankings
Link exchanges - 21% of site referrals
Banner ads
Email Marketing
News letter articles
Pay-Per-Clicks
Associate Programs

Common Marketing Mistakes

Design that includes frames
Not testing your product before you pick the product
Failing to explain why your product is the one they should buy
You didn't make it easy for the customer to do business with you
Don't be a clone, origionality counts!
Don't lie, use the truth to sell your way out of trouble if your product is not moving. Bargain hunters are abound!

Improving Search Engine Ranking

Prominence of keywords - java, mouseovers, etc. all move the relevant text lower onto the page, thus lower the score for ranking
Frequency of keywords - avoid the temptation to overuse them
Weight of Keywords
Proximity of keywords - closest to the top of the page
Critical Placement of keywords -

Title
Description
Keywords meta tag
Comment tags
Heading tags
Beginning of the body
Links
Page names
Alt tags
* Domain Name*

Factors that will not affect your rankings

How well your site looks
How many features you have on your site: bullitin boards, chat rooms, guest books, etc.

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